SELECTED ENGAGEMENTS
The work, not the highlight reel.
Anonymized engagements — the work, the operating decisions, the measured outcomes. The clients and the numbers are confidential; the method is the message.
Consumer Technology
18 months
Vertical SaaS — Category Design & Launch
A vertical SaaS incumbent operating in a horizontal software category. We designed a new category, ran the launch, and held the position for three years.
Healthcare & Life Sciences
14 months
Healthcare Diagnostics — Positioning & Equity
A diagnostics company operating in a contested clinical category. We rebuilt the positioning, the analyst relations, and the field sales narrative.
Financial Services
24 months
Asset Manager — Mandate & Brand
A specialist asset manager with a strong investment thesis and a weak brand. We rebuilt the brand, the cadence, and the institutional pipeline.
Industrial & B2B
20 months
Industrial Automation — Relaunch & Reference Cadence
A 40-year-old industrial automation incumbent losing share to a wave of category entrants. We relaunched the brand, the reference cadence, and the press posture.
PUBLIC REFERENCE
Brand revitalizations in practice.
Canonical public case studies of brand revivals — Johnson & Johnson / Tylenol, Domino's Pizza, BP / Deepwater Horizon, Hershey / Cocoa, Chipotle — with the crisis, the brand impact, the process the brand actually ran, and the outcome. With sources. These are not the firm's engagements — they are reference material for the practice.