THE FIRM / TEAM
The people behind the work.
Senior practitioners with operating experience at category leaders. The people who run the engagements, design the cadences, and write the public record.
Specific names, headshots, and biographical details are omitted by the firm’s working rule; the team is the partnership.
Managing Partner
Operating background in brand strategy and category design at category leaders in consumer technology and financial services. Runs the long-arc engagements and the firm’s research desk. Published in industry trade press on attribution, category design, and the cadence that sustains them.
Partner, Brand Strategy
Operating background in brand strategy at a global CPG holding company and a healthcare diagnostics leader. Runs the brand-equity, brand-architecture, and brand-reputation engagements. Editor of the firm’s research on brand equity valuation.
Partner, Performance Advertising
Operating background in performance advertising at a global performance agency and a B2B SaaS leader. Runs the paid acquisition, marketing analytics, and attribution engagements. Author of the firm’s research on paid acquisition dynamics in mature markets.
Partner, Category Design
Operating background in category design and product marketing at a vertical SaaS leader and a financial services category leader. Runs the category design, launch, and steward engagements. Author of the firm’s research on the economics of category design.
Director, Research
Academic background in marketing and industrial organization. Runs the firm’s research desk, the publication calendar, and the analyst briefings. Primary author of the firm’s research on the mechanisms of brand value.
Director, Client Operations
Operating background in client services at a global consulting firm. Runs the firm’s client operations, the engagement cadence, and the partner reviews. Editor of the firm’s client-operations playbook.
WORKING AT THE FIRM
Careers.
We hire senior practitioners — brand strategists, performance marketers, category designers, researchers — who have operated at category leaders and are looking for a longer arc than the agency model. The team is small; the engagements are long; the work is the public record.
See open roles