PRESS · 2026.08

Press kit.

Resources for journalists, editors, and analysts covering Coastal Vanguard LLC or the brand management industry. Executive summary, firm overview, brand assets, and a downloadable PDF.

EXECUTIVE SUMMARY

David Lockhart, Managing Member & Founder

Managing Member & Founder

David Lockhart is the founder and Managing Member of Coastal Vanguard LLC, an upper-echelon brand management, advertising, and marketing firm. With more than fifteen years of progressive experience spanning operations, corporate development, technology leadership, and executive management, David founded the firm on a single operating principle: that the brands which compound are the ones which pair long-arc strategic thinking with short-arc operating discipline.

His approach draws on deep expertise across business transformation, operational excellence, logistics strategy, technology integration, and artificial intelligence — the multidisciplinary grounding that lets the firm engage category leaders on the full operating system rather than any single functional lever.

David writes the firm's research, leads its client engagements, and is the principal voice in every engagement. The firm's work is built on a posture of senior partnership: a small number of clients, deeply staffed, on a quarterly minimum engagement. He holds the firm's commitments personally.

Build systems that scale. Pursue excellence without compromise. Execute with discipline.

David Lockhart

ABOUT THE FIRM

Coastal Vanguard.

Coastal Vanguard LLC is an upper-echelon brand management, advertising, and marketing firm. The firm works with a small number of category leaders, deeply, on a quarterly minimum engagement — long-arc positioning, paid acquisition, marketing analytics, brand and reputation, category design, and go-to-market engineering.

PRACTICES

  • ·Brand Strategy & Positioning
  • ·Performance Advertising
  • ·Marketing Analytics
  • ·Brand & Reputation
  • ·Category Design
  • ·Go-to-Market Engineering

INDUSTRIES

  • ·Consumer Technology
  • ·Healthcare & Life Sciences
  • ·Financial Services
  • ·Industrial & B2B

LEGAL NAME

Coastal Vanguard LLC

FOUNDED

2025

HEADQUARTERS

Daytona Beach, FL

MIN. ENGAGEMENT

Quarterly

BRAND ASSETS

The visual system, in spec.

PALETTE

Navy 900

#0a182e · Primary surface (deep brand)

Navy 600

#1a3965 · Primary brand (the C of the logo)

Teal 500

#25aabd · Accent / CTA (VANGUARD text)

Teal 400

#3ab1c1 · Accent / link

Gold 400

#e0b66c · Highlight (the V glyph)

Coral 400

#fb845e · Deep accent (skyline detail)

Parchment 50

#fdfaf3 · Light surface

Parchment 200

#efe3cb · Subtle surface

Ink

#1a2540 · Text on light

Ink soft

#3b4664 · Muted text

TYPOGRAPHY

Cormorant Garamond

Display / headings (serif)

Inter

Body / UI (sans-serif)

JetBrains Mono

Code / data (monospace)

PRESS CONTACT

Reach the firm.

For interview requests, statements, embargoed material, background briefings, and corrections, contact the firm directly. We respond within one business day.

Issued August 30, 2026. Press kit version 2026.08. For the most current information, contact the firm directly.